When the creative calls for moving away from traditional email layouts in favor of a more stylized design, but you're not content with just slicing and dicing, you get a little creative (at the expense of some image weight being added to the email).
This campaign, intended to eventually function as a dynamic piece, features retina and Outlook-specific background images for the two spotlight sections, as well as a mobile-friendly image swap. For recipes with videos, a play button overlay is used.
This new layout saw increased engagement, with the click rate jumping higher than previous iterations of the email.
